CleanTech Pools
Paid Search | Paid Social | Search Engine Optimisation
An ambitious pool service provider looking to broaden its market share across Sydney through a multichannel digital strategy designed for long term sustainable growth & organisational profitability.
With the business undergoing internal changes to personnel, the CleanTech Pools team engaged us to form an external head of marketing that guides all digital activity moving forward as the business seeked ongoing growth.
Our strategy was all encompassing, with Google & Meta ads identified as key areas for execution, improving on work already been done on these platforms, whilst deploying an SEO strategy to safeguard the business long term.
The Strategy
We’ve seen a decrease in monthly cost per lead of approximately 73% across Google Ads campaigns.
The Results
We’ve seen a notable reduction in our cost per lead across recent months following major changes to the Google Ads account. In this process we have broadened our search volume eligibility despite closing our geographic targeting to ensure we visibility remains high with potential customers.
We’ve increased the number of keywords we’re ranking for in the top 20 positions from 27 to 57.
Despite it being early for the assessment of SEO progress we’ve seen some quick wins which bode well for future organic activity, including our overall keywords that are being ranked growing from 121 to 320 as well as a significant amount of these now ranking inside the top 20 results.
Meta Ads are delivering highly profitable lead generation at below 1% cost of total service value.
Prior to our engagement the business had not been actively utilising paid social, an area which we’ve since identified as an incredibly profitable source of leads for the business. Our campaigns are geared towards delivering higher ticketed leads at a cost effective rate for the business.
