Turning social feeds into growth opportunities with refined targeting.

Paid Social

01.

Success in paid social comes from reaching the right audience on the right platform. We craft tailored strategies across Facebook, Instagram, LinkedIn, TikTok, and more to maximise visibility and engagement. By leveraging platform-specific strengths, we ensure your brand stands out and connects with your audience wherever they are.

Building a Multi-Platform Strategy

02.

Effective paid social goes beyond impressions, it’s about guiding users from awareness to conversion. We implement precise audience targeting at every stage of the funnel, from prospecting new customers to retargeting engaged users. This data-driven approach ensures your ads reach the right people at the right time.

Detailed Full Funnel Targeting

03.

Social media is constantly evolving, and staying ahead of trends is key to success. We keep our clients up to date with high-performing ad creatives that align with the latest platform innovations and audience behaviours. By continuously testing and refining, we keep your campaigns fresh, engaging, and optimised for performance.

Remaining Ahead of Creative Trends

  • Paid social is a digital advertising tool that allows businesses to pay in order to promote themselves & expand their reach on platforms like Facebook, Instagram, LinkedIn, and TikTok.

  • The cost of paid social varies depending on factors like platform, targeting, competition, and campaign objectives, with advertisers setting their own budget and paying based on cost per click (CPC) or cost per impression (CPM).

  • If your business seeks to increase brand awareness, drive engagement, or generate leads, paid social can help you reach a highly targeted audience and achieve measurable results.

  • You can run paid social campaigns on platforms like Facebook, Instagram, LinkedIn, TikTok, Twitter, Pinterest, YouTube, and Snapchat, each offering unique targeting and ad formats.

  • Creative is crucial to paid social as it grabs attention, conveys your message, and drives engagement, making it a key factor in the success of any campaign.