Driving impactful results with highly refined targeting to find those looking for you.

Paid Search

01.

Successful paid search is more than just ad spend—it’s about strategic execution. We combine expert consultancy with hands-on management to create campaigns that align with your business objectives. By continuously refining strategies, we ensure every dollar spent delivers maximum impact.

Consultancy Driven Execution

02.

Paid search connects you with users actively looking for your products or services. We craft targeted campaigns that put your brand in front of high-intent audiences, driving quality traffic and conversions. By honing on keyword targeting & focusing on relevance, we turn searches into sales & leads.

Reaching High-Intent Audiences

03.

Data-driven decisions lead to better results. We undergo in depth analysis of performance metrics, user behaviours, and conversion trends to refine and optimise campaigns. By leveraging real data, we ensure continuous improvement and maximum return on investment.

Optimising Using Real Data

  • Paid search is a tool available to advertisers by which they can pay to have their ads appear at the top of search engine results pages (SERPs) for specific keywords. These ads typically appear above organic search results and are labeled as "sponsored" or "ad."

  • The cost of paid search varies based on factors like industry, competition, and keyword demand, with average costs per click (CPC) ranging from a few cents to over $50 for highly competitive industries. Advertisers set their own budgets, making it a flexible option where you only pay when someone clicks on your ad. Note, that you’ll also be require to pay a management fee for an expert team to manage your paid search campaigns.

  • Paid search allows us to target specific keyword searches relevant to your offering. Those searching will be exposed to your ad, with the aim to create highly targeted ad copy that users will click & be directed to your website.

  • This is for us to assess, based on data, business goals & budget, we will be able to provide you with a comprehensive breakdown of what to expect if you were to undergo Paid Search.

  • The beauty of paid search is that your exposure to high intent searches occurs from when your campaign is launched. Typically, however, with time we are able to optimise your campaign & collect data to increase the ROI experienced from Paid Search.

  • Paid Search is definitely worth it for small businesses, as we typically see this strategy utilised to get small businesses off the ground & begin driving results online. We will assess what results you’re likely to see based on search volume, market data, budget & business goals.

Paid Search Work

Case Studies

Nick Rizzo Academy

Australia’s largest juniors academy, focusing on the development of young footballers in Sydney’s inner west.

A dedicated childcare recruitment agency connecting skilled childcare educators with employers across Australia.

Save Our Service

Miss Peach

A leading beauty, skin & laser salon delivering results for men & women, located in Melbourne’s north east.

Providing personalised eyecare services from their picturesque location on Collaroy beach in Sydney’s northern beaches.

The Eyecare Spot