Market Juice
Search Engine Optimisation
A long standing juice wholesaler in Melbourne Victoria, our goal was to execute expert search engine optimisation to elevate the business’ online presence, gain market share on their competitors & drive consistent leads.
The Strategy
Originating from it’s close ties to Queens Harvest, Market Juice is a longstanding business which possesses an established network of relationships in Victoria’s hospitality industry through its supply of high quality cold pressed juice.
With the team eager to establish a stronger digital presence online, the strategy with Market Juice was to fully prioritise fundamental SEO practices to begin gaining market share on their competitors. Elevating both domain & topical authority was key to this strategy.
The Results
We’ve seen a rise in monthly website sessions of approximately 56%, as reported by analytics.
In our first 4 months of SEO activity we saw a notable uplift in monthly website sessions. With SEO updates typically requiring time to translate to results, early progress bodes well for future activity, establishing a platform to build long term success, particularly with potential business expansion on the horizon.
We achieved first position for wholesaling queries in Victoria, a primary SEO target.
Market Juice operates primarily as a supplier for restaurants, cafes & bars in Victoria. Achieving top position for wholesale queries in the region was a significant achievement + Google’s AI generated answers outlining Market Juice as a solution, another notable win as a result of our SEO work.
We are reaching new customers, with an increase in non-branded clicks of 103% in 4 months.
We reference non-branded clicks as key metric tracking SEO progress, representing our exposure to new consumers on the platform. This metric has doubled since we launched activity, which coincides with an increase in wholesale form submissions completed on the website.
The Market Juice Story…
