Miss Peach
Paid Search | Photography | Website
We’ve utilised paid search to transform a newly established local business, bringing new faces into the salon on a consistent basis, every month.
The Results
The main focus for Miss Peach when we initially launched Paid Search activity was to drive new customers to a business that has a very strong retention rate. This would allow for long term growth of the local salon. We’ve successfully expanded a customer base that continues to grow month on month.
We’ve seen on average a 181% increase in new customers per month since launching.
We’ve helped the salon achieve over double it’s total monthly appointments in a year.
The momentum built on platform has translated to longer term growth for the salon. With comparative data available to us, Miss Peach is now experiencing over double the total monthly appointments it previously had seen 12 months ago when we first engaged with the team - significantly surpassing previous benchmarks set.
Our hands on approach to ongoing optimisation has driven a steady decrease in overall cost per lead from when we first launched Miss Peach campaigns. This progress has maximised the salon’s return on investment, with us generating appointments at a cost significantly lower than average dollar spend.
We’ve decreased cost per lead by approximately 88%, now currently sitting at $19 on platform.
We also gave the salon a fresh digital makeover…
Our creative team identified an opportunity to elevate the brand’s image. We performed multipurpose photography to be utilised across both digital and physical media, including our website redesign.
The Opportunity
