Save Our Service
Google Ads | Paid Search
About The Brand
Save Our Service is a dedicated childcare recruitment agency specialising in connecting skilled childcare educators with employers at childcare centers across Australia.
SOS plays a crucial role in bridging the gap between educators seeking fulfilling careers and centers in need of qualified professionals to nurture and educate young minds.
With a commitment to fostering strong, lasting relationships, SOS empowers both educators and employers, creating a positive impact on the childcare industry.
Building The Strategy
Upon launching their new website, SOS recognised the need for increased exposure to compete with well-established players in the childcare recruitment space. Despite their clear value proposition and dedication to their mission, SOS lacked the exposure needed to drive awareness and generate consistent leads.
Our recommendation was to deploy Paid Search campaigns, offering SOS a solution that would quickly elevate their visibility, connect with their target audience, and build momentum for long-term growth. This would compliment internal SEO efforts, which were likely to take time before seeing meaningful results & provide valuable keyword data.
Executing The Strategy
We launched a number of highly refined Paid Search campaigns targeting both educators seeking employment , and employers seeking high quality staff across multiple states. Through effective campaign optimisation & management we were able to achieve:
A total of 986 lead form submissions across 4 months
A declining cost per lead, down to approximately $26 per month
An account conversion rate between 9-11%
As well as generating a consistent high volume of leads, paid search campaigns have elevated SOS’s brand awareness, with an additional 2000 visitors to the website per month allowing the brand to establish significant industry connections & build serious momentum across 2024.
